My work always begins with a clear understanding of the overall business goals, business model, and broader product strategy of your company.

This is often something I help define for startups, businesses exploring new opportunities, or companies that simply haven’t been product-led in the past.

I view a solid understanding of your users’ and their needs as an essential foundation for a good product design process.

This understanding comes through quantitative data analysis of your users’ behavior in the product, combined with qualitative research methods like surveys, interviews, contextual inquiries, focus groups, and more.

I pride myself on merging the practices of UX and UI into products that are both highly user-friendly and pleasing to look at.

I utilize a wide variety of tools and methods to move as efficiently as possible from low fidelity to final UI.

My exact process will be adapted to your unique business, product, user base, prior work, collaborators, deadlines, and more.

Usability testing and collaboration with Engineering are both essential and an integral component throughout my design process.

This ensures that we’re implementing the best possible solution for users and the most technically viable for the company.

I plan and facilitate Design Sprints and workshops of all kinds to harness the tremendous value that comes from co-creation and cross-functional collaboration throughout the research, design, and testing process.